Build the team behind the team.

Marketing leadership for real estate teams and brokerages.

Straight answers on hiring, recruiting, lead systems and compliance, written for the person who owns the budget.

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Quick answer

What is a real estate fractional CMO?

A fractional CMO is a senior marketing leader who works with a real estate team or brokerage part time, on a monthly retainer. They set the strategy, own the budget and the numbers, and direct the people and vendors doing the work. Teams bring one in when marketing needs a leader before the business can carry a full-time executive salary.

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Find your topic

Six areas every growing team runs into.

01HiringWhen to bring in marketing leadership, what it costs, and how to vet the person.3 guides 02RecruitingMarketing that attracts agents to your team and gives them reasons to stay.2 guides 03Lead SystemsRouting, response time, CRM setup, and knowing which lead source pays.2 guides 04Brand & SocialOne consistent brand across 10 agents or 150.2 guides 05ComplianceFair Housing, RESPA, and team advertising rules for marketing.5 guides 06TemplatesPlans, budgets and audits built for real estate teams.Guides coming soon

Start with these

RecruitingHow Brokerages Use Marketing to Recruit AgentsHow brokerages and teams use marketing to recruit agents: why agents move, the value proposition, content, nurture, compliance and the metrics to track.HiringWhat Is a Fractional CMO for a Real Estate Brokerage?A fractional CMO is a part-time marketing leader for real estate teams and brokerages. What they do, what they cost, and how to know you're ready.

Free templates

Tools you can use this week

PDF checklist

Brokerage Marketing Audit

Thirty yes-or-no questions across brand, leads, recruiting and compliance, with a score that tells you where to start.

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PDF template

90-Day Marketing Plan

Goals, owners and deadlines for your first quarter of marketing, laid out week by week.

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Spreadsheet

Team Marketing Budget

Split costs between the team and its agents and see spend per agent and cost per lead.

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Coming soon

Find a fractional CMO for your team

A directory of fractional CMOs who work with real estate teams and brokerages, filtered by specialty, region and price range.

Are you a real estate fractional CMO?Apply to be listed

Common questions

The questions broker-owners ask most before hiring marketing leadership.

How much does a fractional CMO cost for a real estate team?

Most charge $3,000 to $15,000+ per month, with most engagements between $5,000 and $12,000. Team size, the number of markets, and how much hands-on work is in scope set where you land.

Fractional CMO or full-time marketing director: which does my brokerage need?

A full-time marketing director runs about $75,000 to $130,000+ a year depending on market, and usually handles execution. A fractional CMO brings senior strategy part of the week for a monthly retainer, and can help you hire and train a director once the plan is set.

When does a real estate team need a fractional CMO?

When marketing spend keeps growing, results are hard to trace, and nobody owns the plan. Stalled recruiting is another common trigger.

What happens in the first 90 days?

An audit, a plan with targets, fixes to lead routing and tracking, then a content and recruiting system the team runs on its own.

Can a fractional CMO work with our social media manager or agency?

Yes. The CMO sets direction and measures results, and your social media manager or agency carries out the work.